BACKGROUND
Hilton Park Golf Club was established n 1827. The club were looking
to refresh their image to target a wider audience and increase membership uptake.

THE CHALLENGE
To produce a corporate identity that is modern with universal appeal across genders and age groups. The identity must be transferable across a variety of marketing materials.

PLANNING & IMPLEMENTATION
We worked with the client to develop a concept that was truly representative of the club. The identity has since been transferred onto corporate stationery – letterheads, business cards and compliment slips, adverts and leaflets.

RESULT
The client is extremely happy with how the brand has evolved.
Style was extremely important in order to get existing members
to embrace the concept.
Local press advertising has had positive results with a measured increase in membership.

FUTURE
We are extending the implementation of the brand helping to raise awareness and generate more interest in the club. Projects planned include updating the website, press adverts and external signage.